What Is a Public Profile on Snapchat?
A public profile lets Snapchat users and brands share content with a wider audience beyond their friends list.
Snapchat public profiles allow creators and businesses to share discoverable content, such as public stories, saved highlights, and bio links. This makes your account easier to find, follow, and engage with. If you're using Gleam to run a giveaway or drive traffic, linking your public profile helps ensure people can connect with you even after the campaign ends. It's a vital tool for any creator or brand looking to build long-term engagement on the platform.