What Should I Put in My Instagram Bio?

When deciding what to put in your Instagram bio, think of it as your social media elevator pitch. You have 150 characters to introduce yourself, explain what your account is about, and encourage visitors to follow or take action. Good Instagram bios often include a short description of your role or niche, relevant keywords, a personal or brand tagline, and a link to a website or landing page. You can also add emojis, branded hashtags, or line breaks to improve readability. If you’re using Instagram for business, it’s smart to include a call-to-action, like “Shop now,” “Subscribe,” or “Check out our latest post.” Tools like Gleam can help you create custom landing pages to link from your bio, making it easy to collect emails, run contests, or direct traffic to campaigns from Instagram.