What Should I Include in an Instagram Welcome Offer?

A successful Instagram welcome offer should have a few key elements: a valuable incentive (like a discount, freebie, or exclusive access), a clear call-to-action, and an expiration date to encourage urgency. Your offer should explain what the user gets, how to claim it, and when it expires. For example: “Follow us and get 10% off—claim your code in our bio link today!” Use attention-grabbing visuals in your Stories or posts to promote the offer. To streamline the process, tools like Gleam can handle the delivery of discount codes, email capture, and tracking redemptions, all from a custom landing page linked in your Instagram bio. This ensures your welcome offer is easy to access, professional, and measurable for future campaigns.