What Should I Post on Snapchat to Grow My Audience?
Growing on Snapchat starts with consistency and content that feels native to the platform. Public Stories and Spotlight are the primary discovery surfaces, so posting there regularly helps your content reach people beyond your existing followers.
Behind-the-scenes clips, quick updates, limited-time offers, and informal moments tend to perform well because they feel authentic. Interactive formats such as Q&As, polls, or mini challenges encourage viewers to tap through, reply, and come back for more.
Giveaways are especially effective on Snapchat because of their short-lived nature. Promoting a contest through Stories adds urgency and gives viewers a clear reason to keep watching and click through. When paired with simple entry steps, this can drive rapid follower growth.
Running a Snapchat competition works best when you reward actions that align with your goals—such as following your account, viewing content, or sharing with friends. This turns attention into measurable growth instead of passive views.
Gleam supports this through the Snapchat Action, which lets you track Snapchat-specific engagement as part of a campaign. Using the action ensures entries reflect real interactions rather than manual or unverifiable steps.
To launch quickly, you can use a ready-made Snapchat contest template. This helps you structure the campaign, promote it through Stories, and track participation without custom setup.
Combining consistent posting with interactive content and occasional contests helps turn casual viewers into long-term Snapchat followers.