What Should I Post on Snapchat to Grow My Audience?

Post to public Stories and Spotlight on a regular schedule, since those are the places new people find you. Behind-the-scenes clips, quick updates, limited-time offers, Q&As, polls and mini challenges give viewers a reason to tap through and reply.

A short giveaway adds urgency to that. Promote it through your Stories and keep the entry steps simple. Reward actions that match your goal, such as following you or sharing with friends.

Gleam's Follow on Snapchat Action handles the entry:

  1. Add the Action on your Competition's How to Enter tab.
  2. Enter your Snapchat Username and upload your Snapcode (5MB max) so entrants can scan it.
  3. Entrants follow you, then type their Snapchat username to finish.

Snapchat doesn't have an API for checking follows, so entrants confirm with their username. Check winners' usernames against your followers before you announce.

Gleam Snapchat action showing how Snapchat engagement is tracked in a competition

To launch quickly, start from the Snapchat contest template below.

  View Template