Are Online Sweepstakes Legitimate?
Yes — online sweepstakes are legal and legitimate when run by reputable companies that follow giveaway regulations. Click to learn how to tell the difference between safe sweepstakes and potential scams.
Legitimate sweepstakes are run by companies that comply with local laws, post clear rules, and don’t require users to pay or purchase to win. Red flags include asking for credit card info, requesting payment to claim a prize, or not clearly identifying the sponsor.
Most reputable brands use sweepstakes to build email lists or promote a new product — and they use trusted platforms like Gleam to track entries and randomly select winners.
To ensure transparency, always check the official rules page and privacy policy. Tools like Gleam help by automating legal disclaimers, tracking opt-ins, and verifying winners, helping both brands and users stay protected.
See Next Article
Are There Any Regulations to Run Online Sweepstakes on Social Media Platforms?
Yes — platforms like Instagram, Facebook, and Twitter have rules for running sweepstakes, and local laws must also be followed.