Are There Any Regulations to Run Online Sweepstakes on Social Media Platforms?

Three layers apply: the platform's rules, the law where entrants live and your own terms.

Meta (Facebook and Instagram):

• Include a complete release of Meta by each entrant, and tell them Meta doesn't sponsor, endorse or run the promotion.
• Don't require or reward people for sharing, reposting or tagging others on Facebook.
• On Instagram, don't ask entrants to tag people inaccurately, such as tagging themselves in photos they aren't in.
• Meta now allows rewarding follows and page likes, though Gleam can't verify them automatically.

LinkedIn bans contests and giveaways held on LinkedIn, and bans sweepstakes ads, so run those from a landing page instead.

X: it locks some accounts that look like spam, including people who create several accounts just for giveaways. X also no longer lets Gleam verify follows or retweets, so check winners yourself.

Law: write official rules with eligibility, dates, prize and winner selection, and keep entry free. Our legal giveaways post and contest laws by state guide cover the U.S. side.

Gleam generates Terms & Conditions for every Competition, and our Instagram giveaway rules post covers Instagram in more depth. This isn't legal advice, so ask a lawyer when the prize is large.