Are There Any Regulations to Run Online Sweepstakes on Social Media Platforms?
Yes — platforms like Instagram, Facebook, and Twitter have rules for running sweepstakes, and local laws must also be followed.
Each platform has its own set of rules for promotions. For example, Instagram requires that you include a disclaimer that your sweepstake is not affiliated with the platform and that you do not inaccurately incentivize actions like tagging unrelated friends.
Facebook doesn’t allow requiring shares to enter, while Twitter discourages repetitive entries. Beyond platform policies, you also need to comply with your country’s legal requirements — including clearly posting rules, eligibility, and prize details.
Gleam helps you stay compliant by offering pre-built templates that include legal disclaimers and opt-in tracking. Always review both platform policies and local laws before launching.