What Are the Best Practices for Email Opt-Outs?
Make it easy to unsubscribe, honor requests promptly, and use opt-down options to keep users engaged. Click to learn how to reduce unsubscribes while staying compliant.
Providing a clear and simple way to unsubscribe is not only good UX — it’s required by laws like the Spam Act 2003. Your unsubscribe link should be visible, one-click, and honored within 5 working days.
Offer alternatives like opt-down options (e.g., “Receive fewer emails” or “Only hear about sales”) to keep users who may not want to leave completely. This can reduce churn while respecting user preferences.
Gleam ensures you can automatically manage opt-in and opt-out states through your integrations — helping you stay compliant and retain more of your audience.
See Next Article
Are Goodreads Giveaways Safe?
Yes — Goodreads giveaways follow structured rules to protect authors and readers, but you must fulfill prize delivery responsibly. Expand to understand the terms and requirements of Goodreads giveaways