Can I Require a Purchase to Enter a Sales Giveaway?
In many countries, only if you also offer a free way to enter. In the US, for example, a prize draw that requires a purchase is treated as an illegal lottery unless there's a free alternative method of entry (AMOE). This isn't legal advice, so check the rules in every country your giveaway is open to.
We don't add the free entry on our own. You switch it on for each Action that costs money:
- On the How to Enter tab, open the Action that needs a purchase.
- Switch on A Purchase or Donation is Required to Complete This Action.
- Save. A free entry alternative is added to your Terms & Conditions, and entrants see it only in countries with No Purchase Necessary laws.
Entrants who use it send their details instead of buying, so make sure your prize draw treats them fairly. Our tips on offering free entry alternatives and our No Purchase Necessary guide go further.