How Can I Run a Legal Sweepstakes in the United States?
You must allow free entry, disclose odds, follow FTC guidelines, and comply with state-level sweepstakes laws. Click to see the legal requirements and documentation you need.
In the U.S., a sweepstakes must be free to enter. This is often done using an AMOE (Alternate Method of Entry), like a form or mail-in option. You must also disclose how winners are selected, how many prizes are available, and the odds of winning.
Each state may have additional requirements (e.g. bonding in NY or FL for high-value prizes). Read the full Gleam guide on sweepstakes compliance and this AMOE documentation page.
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What Are the Odds of Winning in a Sweepstakes Promotion?
Odds depend on the number of valid entries and must be disclosed in your giveaway rules. Click to learn why odds transparency is a legal must-have.