Do I Need Official Rules to Run a Giveaway Legally?
Yes. You need terms, eligibility requirements, disclaimers, and more to run a legally compliant giveaway. Click to learn what your rules must include — and why they matter.
To run a giveaway legally, your campaign must include a clear set of rules: eligibility criteria, how to enter, start and end dates, prize descriptions, and how winners are selected.
In the U.S., most sweepstakes require an AMOE (Alternate Means of Entry). If your contest includes a purchase requirement, you must offer a free alternative to avoid being classified as a lottery.
Each platform also has requirements. For example, Instagram giveaways must state they are not sponsored by Meta. See our U.S. giveaway law breakdown for platform and legal rules.
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What Legal Requirements Must I Follow When Offering Coupons?
In the U.S., UK, Canada, and Australia, coupon offers must include clear terms, eligibility, and expiry dates. Click to learn the rules that protect your brand and your customers.