Do I Need Official Rules to Run a Giveaway Legally?
Yes. Official rules (your Terms & Conditions) say who can enter, how, when it closes, what the prize is and how the winner is picked and contacted. They're your answer when an entrant disputes a result, and platforms expect them: Instagram's Promotion Guidelines make you responsible for the official rules. This is general information, not legal advice.
Gleam generates Terms & Conditions for every Competition from your setup:
- On the Setup tab, go to Terms & Conditions.
- Fill in the details, including Sponsor Name, Governing Law Country and Winners will be selected by.
- Choose Automatic to keep them updated as you edit, or Custom to write your own (Hobby Plan and above).
Two things trip people up:
- Paid entry. In the US, a sweepstakes can't require a purchase. If one is involved, offer a free way to enter with the same chance of winning.
- Platform wording. Instagram needs a complete release of Instagram by each entrant and an acknowledgement that it doesn't sponsor, endorse or run the promotion.
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How Can I Promote a Contest for Restricted Items Like Firearms or Crypto?
Avoid platforms that restrict your product. Use email, forums, or niche communities, and follow strict legal rules. Click to learn how to market responsibly without violating ad policies.