What Are the Rules for Running a Giveaway on Instagram?
Instagram requires that you state your rules, eligibility, and make clear that the giveaway isn’t affiliated with Instagram. Avoid incentivizing follows and comply with platform and local laws. Expand to read more, and get all the legal and platform rules you need.
Instagram mandates that you include a disclaimer in every giveaway post: “This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.” You must also explain how the winner will be selected and when.
Avoid requiring platform actions like tagging unrelated users or incentivizing follows if local laws don’t permit it. Always include eligibility terms (age, location) and follow contest laws in your jurisdiction.
For reference, read Instagram’s official promotion policy. To make legal compliance easier, Gleam provides prebuilt Instagram templates with built-in disclaimers and terms sections.