What Are the Rules for Running a Giveaway on Instagram?
Instagram mandates that you include a disclaimer in every giveaway post: “This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.” You must also explain how the winner will be selected and when.
Avoid requiring platform actions like tagging unrelated users, and do not incentivise follows where local laws do not permit it. Always include eligibility terms (age, location) and follow the contest laws in your jurisdiction. For the platform requirements, see Instagram’s official promotion policy.
Gleam also provides prebuilt Instagram templates with built-in disclaimers and terms sections. For the complete legal and platform checklist, read our full guide to Instagram giveaway rules.
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What is GDPR?
The General Data Protection Regulation (GDPR) is a European Union law that governs how personal data is collected, processed, and stored. To understand your rights and responsibilities under GDPR, please expand this FAQ for detailed information.