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Boost Instagram Engagement

Want to grow your Instagram presence and increase visibility with a high engagement rate? This Gleam template is designed to help brands and creators boost Instagram engagement by running a targeted giveaway that encourages profile visits, post interactions, referrals, and more.

Users can enter the giveaway by checking out your Instagram profile, finding secret codes in your Instagram post, commenting, or referring their friends. It’s a fun, organic way to drive real engagement and reach engaged audiences across the platform.

This template is ideal for brands measuring engagement metrics, testing new content strategies, or amplifying campaign performance with influencer marketing and Instagram analytics.

Trick

Boost your giveaway performance by embedding secret codes in posts, Reels, or Stories and tracking engagement through comments, shares and saves!

Template Features

  • Instagram-focused giveaway actions: visit, follow, view, comment, secret code
  • Secret code entry option to reward the most engaged users
  • Referral sharing to drive word-of-mouth growth
  • GDPR-compliant and mobile-friendly
  • Can be paired with your Linktree or Instagram bio
  • Optimised for increasing Instagram engagement rate

Benefits

  • Increase your Instagram engagement through incentivised actions
  • Improve your Instagram engagement rate using meaningful user interaction
  • Gain insights through measurable engagement metrics
  • Promote posts using giveaways to increase comments shares and saves
  • Strengthen your Instagram strategy with contests that attract real followers
  • Use giveaways to test what content resonates with your audience

Who Should Use It

This template is ideal for:

  • Influencers aiming to improve their average engagement rates
  • Brands investing in Instagram marketing or testing Instagram analytics
  • Marketers using influencer marketing and giveaways to grow reach
  • Content creators running theme-based engagement campaigns
  • Businesses seeking good engagement rate benchmarks for performance goals

Integration Support

Official Gleam Documentation

Frequently Asked Questions

How Do You Calculate Instagram Engagement?

Divide total likes + comments by your follower count, then multiply by 100. Click to learn more ways to measure engagement rates accurately.

How Can I Increase Instagram Engagement?

Use giveaways, stories, and comment-based actions. Click to learn proven ways to boost your engagement and reach.

What Is A Good Engagement Rate On Instagram?

A good engagement rate is 1%–5%, with higher rates common for small accounts. Click to compare engagement benchmarks by account size.

Why Should I Avoid Buying Instagram Followers And Focus On Organic Growth?

Buying followers lowers your engagement rate and risks account penalties. Click to learn why organic followers deliver real ROI.

How Do Instagram Giveaways Work?

Instagram giveaways work by offering a prize in exchange for users completing simple actions like following, liking, or commenting.


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How to Set Up This Boost Instagram Engagement Template

  1. Choose the Correct Entry Action Type
    Use Instagram actions like visit, follow, comment, or secret code to drive authentic interactions and improve your Instagram engagement rate
    Explore Instagram actions

  2. Customise Your Design to Match Your Aesthetic
    Add branded visuals, an eye-catching giveaway title, and a call-to-action like “Follow and comment for a chance to win”
    Design your capture

  3. Connect Your Email or CRM Integrations
    Collect email addresses from your audience and add them to your Instagram marketing campaigns

  4. Define Targeting Rules Using Behavioural Triggers
    Target users by device, geography, or referral source to match your campaign goals and platform focus

  5. Configure Post-Capture Messaging
    Thank users, explain how the draw works, and tell them when you’ll announce the winner on your profile or Stories

  6. Install Your Capture Using the Javascript Snippet
    Embed it on your landing page or link it in your bio or Linktree
    Installation methods

  7. Test and Promote Your Campaign Across Channels
    Share it through Instagram stories, reels, and social media platforms to increase visibility and attract more users with a higher engagement rate

Pro
Boost Instagram Engagement

Want to grow your Instagram presence and increase visibility with a high engagement rate? This Gleam template is designed to help brands and creators boost Instagram engagement by running a targeted giveaway that encourages profile visits, post interactions, referrals, and more.

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