Want to grow your Instagram presence and increase visibility with a high engagement rate? This Gleam template is designed to help brands and creators boost Instagram engagement by running a targeted giveaway that encourages profile visits, post interactions, referrals, and more.
Want to grow your Instagram presence and increase visibility with a high engagement rate? This Gleam template is designed to help brands and creators boost Instagram engagement by running a targeted giveaway that encourages profile visits, post interactions, referrals, and more.
Users can enter the giveaway by checking out your Instagram profile, finding secret codes in your Instagram post, commenting, or referring their friends. It’s a fun, organic way to drive real engagement and reach engaged audiences across the platform.
This template is ideal for brands measuring engagement metrics, testing new content strategies, or amplifying campaign performance with influencer marketing and Instagram analytics.
Boost your giveaway performance by embedding secret codes in posts, Reels, or Stories and tracking engagement through comments, shares and saves!
This template is ideal for:
Divide total likes + comments by your follower count, then multiply by 100. Click to learn more ways to measure engagement rates accurately.
Use giveaways, stories, and comment-based actions. Click to learn proven ways to boost your engagement and reach.
A good engagement rate is 1%–5%, with higher rates common for small accounts. Click to compare engagement benchmarks by account size.
Choose the Correct Entry Action Type
Use Instagram actions like visit, follow, comment, or secret code to drive authentic interactions and improve your Instagram engagement rate
➡ Explore Instagram actions
Customise Your Design to Match Your Aesthetic
Add branded visuals, an eye-catching giveaway title, and a call-to-action like “Follow and comment for a chance to win”
➡ Design your capture
Connect Your Email or CRM Integrations
Collect email addresses from your audience and add them to your Instagram marketing campaigns
Define Targeting Rules Using Behavioural Triggers
Target users by device, geography, or referral source to match your campaign goals and platform focus
Configure Post-Capture Messaging
Thank users, explain how the draw works, and tell them when you’ll announce the winner on your profile or Stories
Install Your Capture Using the Javascript Snippet
Embed it on your landing page or link it in your bio or Linktree
➡ Installation methods
Test and Promote Your Campaign Across Channels
Share it through Instagram stories, reels, and social media platforms to increase visibility and attract more users with a higher engagement rate
Want to grow your Instagram presence and increase visibility with a high engagement rate? This Gleam template is designed to help brands and creators boost Instagram engagement by running a targeted giveaway that encourages profile visits, post interactions, referrals, and more.