Is Double Opt-In Required for GDPR?
No, but GDPR recommends clear, unambiguous consent — and double opt-in helps provide proof. Click to see how double opt-in supports GDPR compliance.
GDPR doesn’t require double opt-in explicitly, but it does require that consent be freely given, specific, informed, and unambiguous. Double opt-in ensures that the email belongs to the person who submitted it and that they truly intend to receive communications.
After sign-up, a confirmation email is sent with a link the user must click to confirm. This creates a verifiable audit trail and reduces fake or mistyped emails from polluting your list.
To learn more, visit the official GDPR guide. Gleam supports double opt-in logic through integrations with platforms like Mailchimp and Klaviyo, allowing you to build compliant workflows.
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What Are the Best Practices for Email Opt-Outs?
Make it easy to unsubscribe, honor requests promptly, and use opt-down options to keep users engaged. Click to learn how to reduce unsubscribes while staying compliant.