Kentucky Contest and Sweepstakes Laws
Kentucky defines gambling in KRS 528.010 as staking or risking something of value on the outcome of a contest, game or scheme based on an element of chance, where someone is to receive something of value. The three elements are the stake, the chance and the reward.
For a promotion, the stake is the part you control. Don't make entry depend on a purchase or payment, and offer a free way to enter if any Action involves money. If you run a skill contest, judge on published criteria rather than a draw.
Read the statute's exclusions before you rely on one, since they have changed over time.
In Gleam, use the paid-Action option so a free entry alternative appears, and write Kentucky rules into your Terms & Conditions. See what an AMOE is.
This isn't legal advice, so check with a Kentucky lawyer before you launch. Sources:
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West Virginia Contest and Sweepstakes Laws
Run it free to enter. W. Va. Code § 61-10-11 bans promoting a lottery or raffle for money or other things of value.