Arkansas Contest and Sweepstakes Laws

In Arkansas, contests and sweepstakes are legal when properly structured to avoid falling under the state’s definition of a prohibited lottery. Lotteries are generally illegal unless specifically authorized by the state, and are defined by the presence of prize, chance, and consideration. To avoid being considered an illegal lottery, sweepstakes typically eliminate the consideration element by offering a Free Alternative Method of Entry (AMOE), while contests eliminate chance by relying on skill.

There are no specific registration requirements for most sweepstakes or contests targeting Arkansas residents. However, businesses must ensure transparency by clearly disclosing entry methods, odds of winning, eligibility criteria, and prize details. It is critical that sweepstakes in Arkansas offer free entry opportunities and do not require a purchase or payment to participate or win.

Arkansas law mandates that consumer promotions must not be deceptive or misleading. Clear and conspicuous disclosure of all material terms is required. Organizers are encouraged to review Arkansas's consumer protection statutes and gambling laws to ensure full compliance before launching any promotional campaigns targeting Arkansas residents. Sources:

• Arkansas Code Title 5, Chapter 66 – Gambling
• Arkansas Attorney General – Consumer Protection Division
• Arkansas Constitution – Lottery Authorization