Massachusetts Contest and Sweepstakes Laws

In Massachusetts, contests and sweepstakes are permitted when properly structured to avoid being classified as illegal lotteries. An illegal lottery in Massachusetts contains three elements: prize, chance, and consideration. Sweepstakes must eliminate consideration by offering a Free Alternative Method of Entry (AMOE), while contests must eliminate chance by using skill-based judging criteria.

Massachusetts enforces strong consumer protection requirements under the Massachusetts Consumer Protection Act. All sweepstakes and contests must clearly disclose material terms, including eligibility, methods of entry, odds of winning, and prize details. Sponsors must ensure that no purchase or payment is required to participate or win and that all entry options are clearly available and equally treated.

Charitable gaming such as raffles is separately regulated and may require specific licensing through the Massachusetts State Lottery Commission or local authorities. Businesses running private promotions should ensure that they comply with state law by providing clear, non-deceptive promotional practices and full disclosure of sweepstakes rules. Sources:

• Massachusetts General Laws Chapter 271 – Crimes Against Public Policy, Section 7 – Lotteries
• Massachusetts Office of the Attorney General – Consumer Protection Division
• Massachusetts Consumer Protection Act – Chapter 93A