Can I Repurpose Submitted Photos From a Christmas Contest?

You can reuse holiday photos submitted during your giveaway as long as you clearly obtain permission from participants. This is typically done by including a usage consent clause in your Terms & Conditions.

When consent is properly set, you can:

• Share user-generated content (UGC) on social media
• Repurpose entries for holiday ads or email campaigns
• Build a library of seasonal content for future promotions

To stay compliant and transparent, always inform participants upfront how their content may be used.

When creating your campaign, go to the Terms & Conditions tab and select Custom. This allows you to add your own usage permission clause.

You can include a statement like:

“By entering this competition, you grant [Your Company Name] the right to use, reproduce, and publish your submitted content (including images, videos, and captions) across marketing channels such as social media, email, and advertising, without additional compensation.”

This ensures you have explicit permission to reuse the content while protecting both your brand and your participants.

Always communicate clearly and avoid using content in ways that could surprise or mislead participants. Transparency builds trust and encourages more users to contribute high-quality content.