What Are the Odds of Winning in a Sweepstakes Promotion?
Odds depend on the number of valid entries and must be disclosed in your giveaway rules. Click to learn why odds transparency is a legal must-have.
Every sweepstakes must state the odds of winning. This protects consumers from misleading promotions. The odds are typically expressed as “1 in X” where X equals the total number of valid entries.
You also need to define what qualifies as a valid entry—such as completing specific actions or being geographically eligible. Avoid vague language and ensure your terms reflect real entry volume and prize limits.
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Can I Offer a Contest Based on Skill to Avoid Lottery Laws?
Yes. If your contest is judged on skill and free to enter, it usually avoids lottery classification. Click to see how a well-designed contest keeps your promotion legal.