What Are the Odds of Winning in a Sweepstakes Promotion?

Odds depend on the number of valid entries and must be disclosed in your giveaway rules. Click to learn why odds transparency is a legal must-have.

Every sweepstakes must state the odds of winning. This protects consumers from misleading promotions. The odds are typically expressed as “1 in X” where X equals the total number of valid entries.

You also need to define what qualifies as a valid entry—such as completing specific actions or being geographically eligible. Avoid vague language and ensure your terms reflect real entry volume and prize limits.

Read our full legal guide to U.S. sweepstakes rules

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Can I Offer a Contest Based on Skill to Avoid Lottery Laws?

Yes. If your contest is judged on skill and free to enter, it usually avoids lottery classification. Click to see how a well-designed contest keeps your promotion legal.