Do I need to include AMOE in international giveaways?
It depends on the country. The U.S. requires AMOE; other countries may have different rules.
AMOE requirements vary by country. In the U.S., it’s mandatory for sweepstakes. In other countries, the laws may be more flexible—or stricter. If you're running a global campaign, research local giveaway laws or consult a legal expert. Gleam provides customizable settings and legal guides to help you stay compliant across regions
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What does “No Purchase Necessary” actually mean?
It means you can’t make people buy something to enter. Requiring a purchase could turn your giveaway into an illegal lottery.