Is It Against Spotify’s Terms to Run a Follower Giveaway?

Spotify doesn't give a clear answer. Its User Guidelines ban artificially increasing play counts or follow counts, including by giving "any form of compensation (financial or otherwise)". They also list contests and sweepstakes among unauthorised commercial activities, without saying what counts as authorised.

So a giveaway where a follow earns an entry into a prize draw could fall under that rule, and Spotify hasn't said whether it does. This isn't legal advice. If your Spotify profile matters to your career, read the guidelines yourself or ask your distributor or label first.

If you go ahead:

  1. Use Gleam's Spotify Follow Action. Entrants log in with Spotify and the follow happens on their own account, so there are no bots or bought plays involved.
  2. Never pay for follows or streams, and don't use automation to inflate your numbers.
  3. Say in your terms that Spotify doesn't sponsor, endorse or run the giveaway. Gleam generates Terms & Conditions for every Competition, and you can add that line to them.

Spotify Follow is on the Pro Plan and above.

View Template
Read Spotify Terms and Conditions
What Kind Of Prizes Work Best For Spotify Competitions?

Prizes fans can't buy anywhere else, like signed vinyl, merch bundles, gig tickets or a playlist shout-out. Add them on your Competition's Prizes tab.

How Can I Promote My Spotify Giveaway For Maximum Reach?

Post the link wherever your fans already are: socials, your link in bio, your email list and livestreams. Add Viral Share so entrants spread it too.