Where Should I Place Opt-In Forms on My Site?

Where an opt-in appears matters as much as how it looks. A simple placement plan:

• Top of every page: a notification bar stays visible without blocking the page. Use it for newsletter sign-ups and announcements. In Gleam Capture, you can set the bar behaviour in the Setup tab.
• Mid-page: a popup triggered after a visitor has scrolled partway works for blog posts and long pages. Use the Scrolled % of Page trigger on the Targeting tab.
• On the way out: an exit-intent popup with an offer catches people who were about to leave. Use the On Exit trigger.
• In context: a form inside an article, shown when a certain element is on the page, converts people who are already reading about the subject. Use a Selector rule.

Don't stack three popups on one page. Use Times Shown so each visitor sees a given Capture once per visit, and let people close it. Every new Capture starts with exclude rules so people who've subscribed or closed it don't see it again.

Test one placement at a time, and watch your sign-up rate in Capture. Our CSS selector guide and e-commerce opt-in guide show examples.