Where Should I Place Opt-In Forms on My Site?
Place opt-ins across the funnel: top bars for visibility, popups for discounts, and exit forms to recover abandoning users. Click to explore a placement strategy that increases conversion.
our form’s effectiveness often depends more on where it appears than how it looks. Top-of-page banners work well for general announcements or list building, without interrupting browsing.
Timed or scroll-triggered popups are ideal for mid-funnel pages like product listings or collections, where users are already showing interest.
At the bottom of the funnel, use exit-intent popups to collect emails right before cart abandonment. This helps you recover leads who were ready to bounce.
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What Is the Best Way to Offer Discounts Without Being Pushy?
Use opt-ins that offer value in exchange for email — like scroll-triggered coupon popups or subtle floating bars. Click to see how to grow your list without disrupting the user experience.