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Exit Intent Popup

Trigger an exit pop up to capture leads before they leave your site.

Use this exit intent popup template to grow your email list, recover abandoning users, and increase conversions — all with minimal setup.

Exit intent popups work by detecting when a visitor is about to leave the site and showing a timely call to action. Whether you're offering a discount code, a free trial, or exclusive content, this popup lets you make one final offer before the user exits.

Use this strategy to engage visitors in real time, reduce abandonment, and convert more website traffic into leads or sales.

Tip
  • Use a bold, benefit-driven call to action like “Wait! Get 10% Off Before You Go”
  • Set a discount code with a clear value (e.g., free shipping, 20% off)
  • Tailor your popup design to reflect your brand and product urgency
  • Target only new users, cart abandoners, or mobile visitors using Gleam’s Rules
  • Reinforce urgency with countdown timers or limited availability text

Template Features

  • Detects exit intent using smart trigger technology
  • Fully customisable design: text, layout, colours, and visuals
  • Triggered popups on desktop and mobile before users leave your site
  • GDPR-compliant email address collection
  • Works seamlessly with leading email providers
  • Real-time lead generation without disrupting the user experience

This exit popup template is perfect for eCommerce stores, content creators, and startups looking to reduce drop-off and grow your email list with high-intent users.

Benefits of Exit Intent Popups

Exit intent technology helps you engage visitors just as they are about to leave, using an eye-catching offer or message.

You will:

  • Reduce website abandonment and increase lead generation
  • Capture potential customers before they leave
  • Offer limited-time discount codes or lead magnets
  • Reconnect with users through post-exit email marketing
  • Improve your conversion rate by targeting high-exit pages

This exit popup example can be integrated with email platforms to streamline follow-ups and nurture leads back to your product or service.

Fequently Asked Questions

Do Exit Intent Popups Work to Reduce Cart Abandonment?

Yes — exit intent popups help reduce cart abandonment by delivering a last-chance offer before users leave. Click to see how they re-engage visitors with timely discounts or reminders.

What’s The Best Exit Intent Popup For Offering A Discount?

The best popups for offering discounts are short, incentive-driven, and trigger as users attempt to leave. Tap to explore Gleam’s ready-made template for coupon-based exit popups.

How Can Exit Intent Technology Detect When Users Are Leaving?

Exit intent popups use cursor movements and browser behavior to detect when someone is about to leave a page. Click to learn how this technology times your message for better conversions.

Can I Use Exit Popups to Grow My Email List?

Yes — offering a lead magnet or discount via exit popup is one of the best ways to collect emails before users leave. Click to see how to set up a high-converting email capture exit popup.

What Are Exit Intent Popup Best Practices?

Use a strong headline, minimal fields, a clear incentive, and mobile-friendly design to optimize exit popups.


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Customise Your Design

You can completely customise your popup's size, text, images, colours and more. You can even completely revamp its look with different Layouts & Variations.

➡ Learn How to Customise Your Capture's Design

Behavioural Rules & Triggers

You can use Gleam's Behavioural Rules to trigger your Newsletter Signup Form in the perfect place at the perfect time.

This popup uses our On Exit rule to trigger when a user is indicating that they are about to leave your website.

➡ Check Out Gleam's Behaviours Rules

Connect Email Integrations

You will need to connect your popup to your email provider integration so that when users sign up they will be sent right to your email list.

➡ Learn How to Connect Your Email Provider

Install Your Capture

Once you have finalised your popup you can install it in your website with a single line of Javascript.

➡ Learn How to Install Your Capture

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Exit Intent Popup

Trigger an exit pop up to capture leads before they leave your site.

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