What’s the Best Way to Collect Emails Using Popups?
Email popups work best when they appear at moments where visitors are most likely to take action. Triggers like exit intent, scroll depth, or timed delays allow you to capture attention without interrupting the browsing experience too early.
The timing of your popup should match where the visitor is in their journey. Showing a popup shortly after landing can work for strong offers, while exit-intent popups perform well when visitors are about to leave the page. Aligning the trigger with user intent increases conversions and reduces frustration.
Offering something valuable in exchange for an email address improves results significantly. Discounts, downloadable guides, early access, or exclusive content give visitors a clear reason to opt in instead of ignoring the popup.
Targeting plays a major role in performance. You can use targeting rules to ensure the popup is relevant, such as showing it only to first-time visitors, users from a specific traffic source, or people viewing certain pages. Personalised popups consistently outperform generic ones.
Gleam’s Capture App makes it easy to apply these strategies using built-in templates, behavioural rules, and integrations with popular email platforms. This lets you grow your list without custom code or complex setup.
A common high-converting approach is using an exit-intent coupon, which captures emails right before a visitor leaves by presenting a last-chance offer.
Maximize popup performance:
Match the popup trigger to user intent, keep the offer focused, and test placement across key pages. Capturing emails at the right moment turns passive traffic into long-term subscribers.
See Next Article
How Do Popups Help Increase Conversions?
Popups drive conversions by offering timely incentives like discounts or lead magnets when user intent is high.