What’s the Best Way to Collect Emails Using Popups?

Email popups work best when they appear at the right moment. Exit intent, scroll triggers, and timed delays are ideal for showing opt-in forms when users are most likely to take action. Offering a reward, like a discount or downloadable guide, helps improve conversion rates.

Use targeting rules to ensure the popup is relevant — for example, show it only to new users or visitors from a specific traffic source. The more personalized your offer, the better it performs.

Gleam’s Capture App makes this process easy with templates, behavioural rules, and ESP integrations — so you can grow your list without writing code.