Question 1

Where Should I Display My Black Friday Popup?

Accepted Answer

On product and collection pages, shown when a shopper scrolls or goes to leave. Keep it off checkout so it never gets between someone and paying.

Put it on product and collection pages, and show it when a shopper scrolls or goes to leave, not the second they land. Keep it off checkout, where a popup only gets between someone and paying.

Target the Right Pages

On your Capture's Targeting tab, click Add New Rule, choose Acquisition and add Current URL. Match the paths your product and collection pages share, such as /products/.

Time it With a Trigger

Then add a Triggers rule: Scrolled % Of Page waits until someone has read part way down, and On Exit catches shoppers who are about to leave.

The Black Friday Cart Abandon Coupon template is a ready-made exit coupon to start from. Whichever you use, leave the two default exclude rules in place, so people who've already subscribed or closed it don't keep seeing it.

Related Questions

Question 2

What Makes a High-Converting Black Friday Popup?

Accepted Answer

A high-converting Black Friday popup states a specific incentive, like a discount or free shipping, in the first few seconds, backs it with real urgency, and asks for nothing more than an email address.

Question 3

Why Should I Use a Cart Abandonment Popup for Black Friday?

Accepted Answer

A cart abandonment popup offers a time-limited incentive at the exact moment a shopper is about to leave without buying, recovering sales that would otherwise be lost.