Where Should I Display My Black Friday Popup?

Question

Accepted Answer

Show your Black Friday popup only on high-intent pages, like product, collection, and checkout pages, and trigger it by scroll depth or exit intent rather than on page load.

Black Friday popups convert best when they appear on the page a shopper is already deciding on, and at the moment they show real intent, not the instant they land on your site.

Target High-Intent Pages

Show popups only where they matter most:

Product pages
Collection/category pages
Checkout-related pages (when appropriate)

You can configure this using Current URL targeting to ensure your popup appears only on specific pages.

This prevents unnecessary interruptions and keeps the experience relevant to what the user is viewing.

Use Smart Triggers for Timing

Instead of showing popups immediately, rely on behavioral triggers:

Scroll-based triggers – show after users scroll a percentage of the page

Exit intent triggers – capture users about to leave your site

These triggers ensure your popup appears when users are most likely to convert rather than disrupting active browsing.

You can also target popups using Gleam's rules engine to combine URL targeting, timing, and audience conditions into a single campaign strategy.

Black Friday Cart Abandon Coupon: for a ready-made setup built specifically for Black Friday exit intent, the Black Friday Cart Abandon Coupon template comes preconfigured with this targeting.