What Is a Call to Action on a Blog?

Q: What Is a Call to Action on a Blog?

A blog CTA prompts users to take action, like subscribing or downloading. Click to see how the right CTA can move readers through your funnel. A call to action (CTA) is a message designed to drive user engagement on your blog. It could be a button, form, or link that encourages readers to take the next step in their journey. Popular examples include: “Subscribe to Our Newsletter” “Download Your Free Template” “Claim Your Discount Now” Gleam lets you add actionable CTAs as timed or exit popups to help convert blog traffic into leads without disrupting the reader experience.

Published on June 16, 2025

A call to action (CTA) is a message designed to drive user engagement on your blog. It could be a button, form, or link that encourages readers to take the next step in their journey.

Popular examples include:

“Subscribe to Our Newsletter”
“Download Your Free Template”
“Claim Your Discount Now”

Gleam lets you add actionable CTAs as timed or exit popups to help convert blog traffic into leads without disrupting the reader experience.

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How Do I Write a Good Call to Action?

Use strong verbs, urgency, and clear benefits to craft a CTA that converts. Click to learn how to write one that gets results.