Do Coupons Impact Conversion Rate and Repeat Purchase Behavior?

Often, yes, but how much depends on your offer and how often you run it. A coupon can tip a hesitant first-time buyer, and a code that only works on a second order gives people a reason to come back. Run discounts all the time, though, and you can train customers to wait for the next one.

We don't have Gleam data on repeat purchases, so measure it on your store:

1. Show the coupon to one group with a Capture. Set who sees it on the Targeting tab, for example new visitors or people about to leave.
2. Use single-use codes, so the Claims report ties each code to a person.
3. In your store, compare conversion with and without the code, then track repeat orders from those customers over the following months.

See Capture rules for every targeting option.