Why Is Email Marketing So Important for E-Commerce Websites?
Email marketing drives ecommerce growth by boosting retention, promoting offers, and recovering lost sales through automated flows. Click to see how Gleam helps you build smarter email journeys from the first visit.
Email is your most reliable direct marketing channel. You can use it to announce new products, deliver abandoned cart reminders, and run automated flows that increase customer lifetime value.
With Gleam, you can capture email leads at the right moment using opt-in popups that offer discounts, product guides, or entry into a giveaway. You can then sync those emails into your ESP (like Klaviyo or Mailchimp) and trigger automated sequences.
Email also lets you re-engage customers who haven’t purchased in a while, making it one of the highest-ROI ecommerce marketing channels.
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What’s the Best Way to Collect Emails Using Popups?
Use behaviour-based popups like exit intent or scroll triggers, paired with a clear incentive and minimal form fields. Click to learn how to capture emails efficiently without hurting UX.