Why Is Email Marketing So Important for E-Commerce Websites?
Email is your most reliable direct marketing channel. You can use it to announce new products, deliver abandoned cart reminders, and run automated flows that increase customer lifetime value.
With Gleam, you can capture email leads at the right moment using opt-in popups that offer discounts, product guides, or entry into a giveaway. You can then sync those emails into your ESP (like Klaviyo or Mailchimp) and trigger automated sequences.
Email also lets you re-engage customers who haven’t purchased in a while, making it one of the highest-ROI ecommerce marketing channels.
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What’s the Best Way to Collect Emails Using Popups?
UEmail popups convert best when they appear at the right moment in the customer journey and offer a clear incentive. Expand this FAQ to see how timing, relevance, and intent-based triggers drive higher opt-in rates.