How Can a Giveaway Help Generate B2B Leads?

B2B giveaways convert attention into actionable leads. Instead of relying on cold outreach, you can create a high-value offer — like access to a free tool, audit, or expert session — and ask users to complete lead-gen actions in return.

Each participant submits their contact info, helping you build a list of real, engaged prospects.

You can use Gleam’s giveaway templates to attract and qualify leads automatically, even before your sales team gets involved.