How Can a Giveaway Help Generate B2B Leads?
Giveaways help you collect qualified B2B leads through value-driven campaigns that incentivise actions like signups or trial requests. Expand this FAQ to learn why this works better than gated content.
B2B giveaways convert attention into actionable leads. Instead of relying on cold outreach, you can create a high-value offer — like access to a free tool, audit, or expert session — and ask users to complete lead-gen actions in return.
Each participant submits their contact info, helping you build a list of real, engaged prospects.
You can use Gleam’s giveaway templates to attract and qualify leads automatically, even before your sales team gets involved.