How Can Giveaways Help Bloggers Grow Their Audience?
Giveaways help bloggers grow by attracting new readers, building an email list, and increasing shareability — especially when paired with brand collaborations. Read more to learn how giveaways can accelerate your blog’s growth.
Giveaways create a reason to engage. They drive traffic to your blog, increase time on site, and prompt users to subscribe to your list. You’re offering value upfront — and in return, you gain reach, visibility, and data.
They also give you a way to collaborate with brands or influencers, tapping into new audiences and cross-promoting your content. You can use Gleam to verify entry actions and run leaderboard-based or viral contests for even more exposure.
Use Gleam’s creator giveaway templates to build a campaign that encourages sharing, rewards loyal readers, and captures emails — all in one place.
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What is an opt-in email list?
An opt-in email list comprises users who have explicitly granted permission to receive your emails, typically through a sign-up form or landing page. Click to understand how to build a compliant and engaged subscriber list.