What is an opt-in email list?
An opt-in email list comprises users who have explicitly granted permission to receive your emails, typically through a sign-up form or landing page. Click to understand how to build a compliant and engaged subscriber list.
An opt-in email list is made up of people who have explicitly agreed to receive communications from your business. This agreement is usually obtained through a sign-up form on a landing page, blog post, or popup.
Permission-based email lists are essential for both compliance and performance. Subscribers are more likely to engage with your content, which improves deliverability and lowers the risk of spam complaints.
Tools like Gleam allow you to create targeted opt-in campaigns using customizable Capture forms, popups, and overlays that sync with your email marketing tools.
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What Should I Include in an Opt-In Form?
our opt-in form should explain what users are signing up for, link to your privacy policy, and use a clear CTA. Click to explore what makes opt-in forms convert better.