How Can I Use a Referral Contest to Grow My Email List?

Question

Accepted Answer

Ask users to sign up before referring others. You’ll collect emails from both participants and their referrals. Click to expand and see how Gleam captures leads automatically.

Referral contests can rapidly expand your email list by requiring newsletter signups before unlocking referral actions. This ensures every user is opted in before sharing their link—and most referrals convert at higher rates due to peer trust.

With Gleam, you can use the Subscribe action in combination with the Viral Share action to grow your list while also boosting campaign reach.

Connect to your email marketing tool to segment leads by source or trigger automated welcome sequences.