How Do I Write a Good Call to Action?

Use strong verbs, urgency, and clear benefits to craft a CTA that converts. Click to learn how to write one that gets results.

Great CTAs are specific, actionable, and benefit-driven. Use phrases like:

  • “Get My Free Guide”
  • “Join the Waitlist Today”
  • “Unlock 15% Off Now”

Avoid vague copy like “Click Here.” Instead, be clear about what users get.

You can test and optimise blog CTA language using Gleam popups, A/B test variants, and adjust based on conversion rates.

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Where Should I Place a Call to Action in a Blog Post?

Position CTAs where engagement peaks—like mid-article or just before exit. Click to explore effective placement strategies for blog CTAs.