Where Should I Place a Call to Action in a Blog Post?

Position CTAs where engagement peaks—like mid-article or just before exit. Click to explore effective placement strategies for blog CTAs.

Most CTAs perform best when they appear:

  • After the introduction to capture early intent
  • Mid-post to convert engaged readers
  • At the end for users ready to take the next step

You can also trigger a scroll-based popup CTA to appear once a reader hits a certain point—maximising visibility without interrupting flow.

See Next Article

Why Is a Call to Action Important for Blogs?

CTAs guide your reader to take the next step and improve blog conversion rates. Click to discover how the right CTA helps you generate leads.