What Are Some Innovative Marketing Strategies for Startups?

Q: What Are Some Innovative Marketing Strategies for Startups?

Innovative marketing strategies for startups include referral incentives, viral giveaways, micro-influencer outreach, and tool-based lead magnets. Innovation comes from testing what bigger brands ignore. Launching a viral competition, building a free SEO tool, or running a giveaway through a niche community are all proven methods. Gleam helps startups implement these strategies with Contest Apps and referral tools built to grow audiences fast.

Published on May 15, 2025; Updated on July 10, 2025

Innovation comes from testing what bigger brands ignore. Launching a viral competition, building a free SEO tool, or running a giveaway through a niche community are all proven methods. Gleam helps startups implement these strategies with Contest Apps and referral tools built to grow audiences fast.

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