What Are Some Innovative Marketing Strategies for Startups?
Innovative marketing strategies for startups include referral incentives, viral giveaways, micro-influencer outreach, and tool-based lead magnets.
Innovation comes from testing what bigger brands ignore. Launching a viral competition, building a free SEO tool, or running a giveaway through a niche community are all proven methods. Gleam helps startups implement these strategies with Contest Apps and referral tools built to grow audiences fast.
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What Is Lead Generation?
Lead generation is the process of attracting potential customers and getting them to share their contact details, typically via a form or opt-in. Click to explore how businesses use content, offers, and campaigns to generate leads effectively.