What Is Lead Generation?
Lead generation is the process of attracting potential customers and getting them to share their contact details, typically via a form or opt-in. Click to explore how businesses use content, offers, and campaigns to generate leads effectively.
Lead generation refers to all the activities that drive a person to express interest in your product or service. This might happen when someone downloads a guide, signs up for a webinar, or enters a giveaway — essentially any action that requires them to share their email or phone number.
Successful lead generation strategies focus on offering value in exchange for that contact. This could be educational content, exclusive discounts, or access to a resource — something your target audience finds useful enough to opt-in.
With Gleam, you can create lead capture campaigns using targeted popups and gated content, helping you grow your list while tracking where each lead came from.
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What Are Marketing Qualified Leads?
MQLs are leads who’ve shown strong interest and match your ideal buyer profile — making them more likely to become customers. Click to understand how marketers score and segment leads for smarter campaigns.