How Can I Leverage User-Generated Content To Boost Engagement?
You can boost engagement by showcasing user-generated content in social feeds, emails, or contests.
UGC builds trust and encourages interaction when it’s surfaced in the right places. With Gleam, you can run contests that ask for photo or video entries, then showcase the best ones in a gallery, leaderboard or giveaway feed. This encourages others to engage, share, and submit their own entries — turning your audience into active participants.
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Why Is Content Moderation Important For User Generated Campaigns?
Content moderation ensures your campaigns remain brand-safe, compliant, and high-quality.