• Overview
  • How to Use
  • Help
  • Similar Templates

Referral Leaderboard Contest Template

Run a referral leaderboard contest that turns your audience into brand ambassadors.

This template helps you launch a referral competition where entrants climb the leaderboard by referring their friends, sharing your campaign, and completing daily actions.

What This Template Does

With this template, you can run a referral contest that rewards your top referrers with prizes like a gift card, exclusive products, or other referral rewards. Entrants can increase their ranking by generating more referrals, revisiting your landing page daily for bonus entries, and sharing your contest on social media to spread the word to their friends and family.

This approach combines the best elements of a customer referral program and a gamified competition, making it one of the most effective referral marketing ideas to boost your customer base and conversion rates.

Template Features

  • Viral Share to let participants refer their friends and track performance
  • Bonus Entry actions to reward daily participation
  • Real-time leaderboard to display rankings and encourage customers to stay engaged
  • Customisable prize tiers for different types of referral incentives
  • Embedded Leaderboard option for maximum visibility on your site

Benefits of This Template

  • Motivates loyal customers and existing customers to advocate for your brand
  • Builds a large pool of qualified leads from trusted recommendations
  • Creates a competitive, engaging environment for participants
  • Improves conversion rates by rewarding highly motivated entrants
  • Supports a long-term referral marketing strategy with measurable results

Who Should Use It

This template is ideal for:

  • E-commerce brands running referral campaigns to grow their customer base
  • Businesses rewarding top referrers in a referral competition
  • Marketers implementing a gamified customer referral program
  • Campaigns looking to encourage customers to take repeated actions for rewards

Integration Support

You can connect this template with:

Official Gleam Resources

Frequently Asked Questions

What Is Referral Marketing And How Does It Differ From Natural Word-of-Mouth?

Referral marketing is a structured, trackable way to reward customers for sharing your brand—unlike spontaneous word-of-mouth. Click to learn how referral programs work and why they outperform casual recommendations.

Does Referral Marketing Really Work?

Yes — referred users convert 3–5× better and have 16% higher lifetime value. Click to learn how referral campaigns beat traditional channels in ROI.

How Can Referral Marketing Support Lead Generation Through Competitions?

Referral-enabled giveaways generate leads by turning every participant into a promoter. Click to see how Gleam turns sharing into bonus entries and new subscribers.

What Are Best Practices For Setting Up An Effective Referral Campaign?

Use mutual incentives, easy links, automation, and clear CTAs to boost referrals. Click to get the checklist for a high-performing referral program.


Help

See all

Similar Templates

See all

How to Set Up Your Referral Leaderboard Contest

  1. Select the Referral Leaderboard Contest Template
    Use this referral leaderboard template

  2. Choose Your Prize
    Offer a gift card, product bundle, or tiered referral rewards for top referrers.

  3. Enable Referral Tracking
    Use the Viral Share action to refer their friends and climb the leaderboard.
    Activate Viral Share

  4. Encourage Daily Participation
    Add Bonus Entry actions to keep entrants engaged over time.
    Enable Bonus Entries

  5. Embed the Leaderboard
    Turn on the “Embedded Leaderboard” in Installation options to showcase rankings on your landing page.

  6. Promote Your Contest
    Share across social media, email campaigns, and with your loyal customers to maximise participation.

  7. Award Prizes to Top Referrers
    Use Gleam’s referral tracking to identify winners and distribute prizes.

Premium
Referral Leaderboard Contest Template

Run a referral leaderboard contest that turns your audience into brand ambassadors.

Ready to Create a Referral Reward?

Sign Up for Free