How Can I Use Popups as Customer Acquisition Software?

Popups work as customer acquisition software when they are used intentionally rather than indiscriminately. Instead of showing the same message to every visitor, effective popups respond to user behaviour and context—such as where the visitor came from, what they viewed, or when they’re about to leave.

Strategic placement is key. Popups perform well on landing pages, after meaningful scroll depth, or on exit intent when a user shows signs of leaving. Triggering a popup at these moments allows you to capture attention without interrupting the browsing experience too early.

The offer matters as much as timing. Gated content, trial access, discounts, or exclusive resources give visitors a clear reason to engage. When the value is obvious and the form is short, popups convert anonymous traffic into leads more reliably.

Targeting rules prevent popups from becoming disruptive. Gleam Capture includes multiple behavioural rules that let you control exactly who sees a popup and when. You can target users by traffic source, device type, location, page visited, or behaviour on the site.

Using these rules ensures popups appear only when they are relevant, which improves conversion rates and protects the overall user experience.

Gleam Capture functions as an all-in-one customer acquisition system by combining popup creation, email collection, form customisation, behavioural targeting, and performance reporting in one place. This allows teams to launch, test, and optimise acquisition flows without relying on custom development.