Can I Use Popups to Grow My Business on Social Media?
Popups aren’t limited to email capture. When used correctly, they help turn social traffic into measurable actions such as following a page, sharing a campaign, watching a video, or joining a giveaway.
The key is relevance. A popup should reflect the platform a visitor just came from. For example, someone arriving from Instagram responds better to an Instagram-specific message than a generic site-wide offer. Matching the message to the source increases engagement and reduces friction.
Gleam supports this through targeting rules that let you control when a popup appears. One of the most effective options for social campaigns is the Referring Domain rule, which displays a Capture only when traffic comes from a specific platform.
Using this rule, you can show a welcome popup only to visitors arriving from Instagram, Facebook, or other social platforms. This ensures the popup feels intentional and connected to the action that brought the visitor to your site.
A common example is offering a reward immediately after someone clicks through from Instagram. This turns social engagement into a tangible next step, such as joining your email list or unlocking a discount.
This Instagram Welcome Coupon popup rewards visitors coming directly from Instagram, helping you convert followers into subscribers and customers while keeping the experience contextual.
By combining social traffic with targeted popups, you can grow your audience and your email list at the same time—without interrupting the user journey.
See Next Article
How Can I Use Popups as Customer Acquisition Software?
Popups become effective customer acquisition software when they deliver the right message at the right moment based on user behaviour. Expand this FAQ to see how targeting and timing turn popups into a scalable acquisition channel.