How Can I Qualify Leads Using Gleam?

Gleam qualifies leads in two places: what you ask, and who you ask.

In a Competition, add a Question Action to the How to Enter tab, like "What best describes your business?" Single and Multiple Choice answers are easy to segment on. On the Business Plan and above, Custom Fields on the User Details tab also collect details such as company or phone number before entry. The answers land in your entry export.

Captures only show when their Rules match. The ones that matter most for lead quality:

• Scrolled % of Page and Time on Page, to reach people who've actually read
• Referring Domain and Query String, to target one source or UTM campaign
• Country, Language and Geofence, for regional offers
• Existing Subscribers and Exclude if Visited URL, so you skip people already on your list or already customers

Every rule is listed in our Capture Rules docs.

Qualifying questions don't help if the entries are fake. In a Competition, Fraud Level invalidates entries from suspicious connections, Email and SMS Verification makes entrants confirm a real inbox or phone, and Throwaway Account Restriction turns away unfinished X accounts. All three are on the Business Plan and above, and the fraud settings doc covers them.