How Can I Qualify Leads Using Gleam?

Capturing emails is only the first step. To build a list of marketing-qualified leads (MQLs), you need to filter, segment, and personalise based on user behavior and intent.

Here are the ways you can qualify and optimise leads using Gleam:

You can add custom fields to capture:

• Company name
• Job role
• Industry
• Interests
• Budget range

This allows you to score and segment leads based on business relevance instead of just email volume.

The Question Action allows you to ask a qualifying question before or alongside opt-in.

For example:

• “What best describes your business?”
• “What’s your biggest marketing challenge?”
• “Which feature are you most interested in?”

Collecting this data helps you:

• Segment contacts automatically
• Personalise follow-up emails
• Identify high-intent prospects

Knowledge-based segmentation is one of the fastest ways to improve lead quality.

You can show or restrict Captures based on:

• UTM source
• Scroll depth
• Time on page
• Referrer URL
• Device type

This ensures only relevant traffic sees your offer.

Gleam includes built-in exclude filters:

Prevents Captures from showing again to users who already subscribed.

Sets a cookie so users who closed the popup don’t see it repeatedly.

Prevents showing a Capture if someone has previously visited a specific page.

These filters reduce friction and improve user experience while protecting lead quality.

Geo-targeting helps refine audience relevance:

Limit Captures to specific countries.

Display forms only to users with specific language settings.

Show Captures within a defined geographic radius.

Location filters are especially useful for regional campaigns, local services, or language-based offers.

You can filter or restrict based on:

• IP duplication
• Email domain restrictions
• Cookie tracking
• Fraud detection levels

These controls help eliminate fake or low-value entries.

When combined, these tools allow you to capture fewer but better leads, turning your Capture campaigns into qualification engines instead of just traffic collectors.

Gleam’s filtering and segmentation tools help you build a refined, conversion-ready lead list.