How Can I Qualify Leads Using Gleam?

Capturing emails is only the first step. To build a list of marketing-qualified leads (MQLs), you need to filter, segment, and personalise based on user behavior and intent.

Here are the ways you can qualify and optimise leads using Gleam:

You can add custom fields to capture:

• Company name
• Job role
• Industry
• Interests
• Budget range

This allows you to score and segment leads based on business relevance instead of just email volume.

The Question Action allows you to ask a qualifying question before or alongside opt-in.

For example:

• “What best describes your business?”
• “What’s your biggest marketing challenge?”
• “Which feature are you most interested in?”

Collecting this data helps you:

• Segment contacts automatically
• Personalise follow-up emails
• Identify high-intent prospects

Knowledge-based segmentation is one of the fastest ways to improve lead quality.

You can show or restrict Captures based on:

• UTM source
• Scroll depth
• Time on page
• Referrer URL
• Device type

This ensures only relevant traffic sees your offer.

Gleam includes built-in exclude filters:

Prevents Captures from showing again to users who already subscribed.

Sets a cookie so users who closed the popup don’t see it repeatedly.

Prevents showing a Capture if someone has previously visited a specific page.

These filters reduce friction and improve user experience while protecting lead quality.

Geo-targeting helps refine audience relevance:

Limit Captures to specific countries.

Display forms only to users with specific language settings.

Show Captures within a defined geographic radius.

Location filters are especially useful for regional campaigns, local services, or language-based offers.

You can filter or restrict based on:

• IP duplication
• Email domain restrictions
• Cookie tracking
• Fraud detection levels

These controls help eliminate fake or low-value entries.

When combined, these tools allow you to capture fewer but better leads — turning your Capture campaigns into qualification engines instead of just traffic collectors.

Gleam’s filtering and segmentation tools help you build a refined, conversion-ready lead list.