What Questions Should I Ask Giveaway Entrants?
Ask questions that reveal buying intent, product preferences, and segmentation signals — not just contact details. Those answers turn a basic entry into a usable lead.
Useful questions include: which product or category they are most interested in, when they plan to buy, their main goal or challenge, and how they heard about you (which doubles as attribution data you may be losing in analytics). For B2B, role or company size helps with qualification.
Keep it short. Every extra question lowers completion, so ask only what you will actually use and collect more over time across future campaigns rather than all at once.
In Gleam, use the Question Action for open or multiple-choice questions, and add custom fields to the entry form for structured data. You can then segment entrants by their answers and pass them to your email platform.
