Should I Ask for a Phone Number or Keep It Email-Only When Creating Forms?
Stick to email-only unless the phone number adds value. Click to see when it’s smart to request phone numbers in giveaways.
In most cases, asking for email only is best. Requesting a phone number can reduce form conversion rates by up to 5–10%, especially in top-of-funnel campaigns where the user is not yet fully invested.
You should only ask for a phone number if it's essential to the experience — for example, to send SMS updates, verify winners, or deliver exclusive content.
Start simple, and consider collecting phone numbers later via Bonus Entry Actions or email follow-ups. This keeps initial conversion high while still allowing for deeper lead enrichment.