What’s the Difference Between Single Opt-In and Confirmed Opt-In?
Single opt-in adds users instantly, while confirmed opt-in requires email verification before adding them to your list. Click to compare both methods and decide which is right for you.
With single opt-in, users are subscribed to your email list as soon as they submit a form. This is fast and simple, but opens the door to fake emails and lower-quality leads.
Confirmed opt-in (also called double opt-in) adds a step: users must click a link in a confirmation email. This ensures the address is real and that the user actively wants your content — boosting engagement and legal compliance.
Gleam integrates with providers that support both flows, so you can choose the method that fits your compliance and marketing goals.
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How Do You Create a Marketing Strategy for a Startup?
To create a marketing strategy for a startup, define your goals, know your audience, and focus on high-impact, low-cost tactics like email and content marketing.