How Can I Use Coupon Codes to Generate Leads With a Giveaway?

Question

Accepted Answer

Use coupon codes as a reward for completing entry actions to capture high-intent leads and drive conversions. Expand this FAQ to see how coupon-based giveaways work and why they convert well.

Coupon code giveaways are an effective way to generate leads because they exchange immediate value for engagement. Instead of asking users to sign up with no incentive, you reward actions like subscribing, visiting a product page, or completing bonus steps with a tangible benefit.

This approach attracts higher-quality leads. Users who unlock a coupon are often closer to purchase intent, which improves conversion rates and supports long-term retention.

Gleam makes this easy using the Coupon Action. When a participant unlocks the action, the coupon code is revealed directly inside the campaign, creating a clear and satisfying reward moment.

The Coupon Action is flexible and works for both Competitions and Rewards. You can:

Gate coupons until a specific number of actions are completed
Limit how many coupons can be claimed
Offer coupon codes, downloads, or links
Control how coupons are revealed (automatically or via button click)

Pairing coupons with actions like email subscription or store visits helps you grow your list while guiding users toward meaningful next steps. This also allows you to design tiered incentives, where deeper engagement unlocks better rewards.

For additional ideas on structuring lead-focused campaigns, see our Lead Generation Blog.