What Are Marketing Qualified Leads?
MQLs are leads who’ve shown strong interest and match your ideal buyer profile — making them more likely to become customers. Click to understand how marketers score and segment leads for smarter campaigns.
Marketing Qualified Leads (MQLs) are contacts that have engaged with your marketing enough to suggest they’re likely to become paying customers. Common qualifying actions include downloading a lead magnet, requesting a demo, or frequently visiting high-intent pages like pricing.
MQLs are typically scored using data points like demographics, job title, location, and behavior — e.g., if someone downloads your guide and opens 3 emails, they may be more ready to talk to sales than someone who just visited once.
Using tools like Gleam, you can capture leads and segment them based on entry behavior, allowing you to tailor your follow-up campaigns to match the user’s intent and qualification.
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How Do I Generate Leads for My Business?
Use a mix of landing pages, lead magnets, contests, and social offers to collect contact details from interested users. Click to explore specific strategies you can use to grow your email list today.