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FAQsMarketing StrategiesLead Generation & Email MarketingWhat is a 404 error?

What is a 404 error?

Published on June 13, 2025; Updated on July 10, 2025

A 404 error appears when a user visits a web page that doesn’t exist. This might be caused by a broken link, deleted content, or a mistyped URL. While common, too many 404s can create a negative impression. You can use a Gleam 404 Capture template to recover lost traffic and turn those moments into conversions.

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How Do I Fix 404 Errors on My Website?

You can fix 404 errors by redirecting broken URLs, updating internal links, or restoring deleted pages.

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