What Is a Survey Contest?

A survey contest is a giveaway that invites users to answer questions in exchange for a chance to win a prize. It combines the power of lead generation with market research, letting you learn more about your customers while increasing participation.

Unlike standard cold surveys, contests drive urgency and engagement. You can launch a survey contest using Gleam’s built-in Questions Action, which supports short and long-form fields, rating scales, and dropdown logic.