What Is a Survey Contest?

A survey contest is a giveaway that invites users to answer questions in exchange for a chance to win a prize. It combines the power of lead generation with market research — letting you learn more about your customers while increasing participation.

Unlike standard cold surveys, contests drive urgency and engagement. You can launch a survey contest using Gleam’s built-in Questions Action, which supports short and long-form fields, rating scales, and dropdown logic.