What Is a Customer Retention Strategy and Why Does It Matter?
A customer retention strategy is how you keep your customers coming back. Expand this FAQ to see how post-purchase coupons improve loyalty and revenue.
A customer retention strategy is a planned approach to turning first-time buyers into repeat customers. These strategies help improve customer satisfaction, increase lifetime value, and reduce reliance on paid acquisition.
One of the most effective tactics is to offer a post-purchase coupon through a popup after checkout. This gives buyers an incentive to return while reinforcing brand value.
Retention efforts like this are key to sustainable growth, especially for ecommerce brands looking to improve profitability long-term.