Offer free shipping during the busiest shopping season of the year with this high-converting Black Friday Capture template. This form is designed to remove one of the biggest friction points at checkout — shipping costs — while helping you grow your email list and boost holiday sales.

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Overview
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Black Friday Free Shipping Coupon

Use this template to display a coupon popup offering free shipping in exchange for an email signup. This strategy can significantly improve your conversion rate, particularly on Black Friday, Cyber Monday, and throughout the Thanksgiving weekend.

Template Features

Displays a free shipping offer via popup
GDPR-compliant email address collection
Fully customisable CTA button, design, and layout
Perfect for Black Friday, Cyber Monday, and holiday sales
Responsive layout that works across all devices
Optimised for online shoppers and checkout page behaviour
Easy to integrate with Shopify, WooCommerce, and other platforms

Gleam’s Capture tools allow you to turn hesitant shoppers into loyal customers by offering incentives that reduce cart abandonment and encourage online purchases.

Benefits of Offering Free Shipping on Black Friday

Free shipping is one of the most effective promotional tactics for converting holiday shopping traffic. By removing unexpected extra costs, you reduce friction and increase buyer confidence.

You will:

Encourage more shoppers to complete a purchase
Reduce shopping cart abandonment rate
Promote time-sensitive deals during the Black Friday sales
Collect email addresses for remarketing and holiday campaigns
Build urgency by pairing free shipping with limited-time offers
Create a strong first impression for new customers

According to the Baymard Institute, 50-60% of shoppers abandon their carts due to unexpected costs like shipping. Offering a free shipping coupon directly combats this issue and boosts retail sales performance.

Who Should Use This Template

This Capture is ideal for:

Online retailers running Black Friday and Cyber Monday promotions
Ecommerce stores looking to increase conversion rates
Small businesses and DTC brands wanting to grow their email list
Shops offering gift cards, holiday bundles, or time-sensitive sales
Stores in the United States, Canada, or regions where free shipping boosts competitiveness

Whether you are promoting retail sales or launching a holiday giveaway, this template will help increase email marketing performance and drive more purchases.

Integration Support

This template integrates seamlessly with Gleam's Captures App and can be triggered using Behavioural Rules such as time-on-site, exit intent, or page scroll.

You can also connect:

Your favourite email marketing platform
Custom coupon codes
Shopify or other cart platforms
Tracking pixels for retargeting ads

Official Gleam Documentation

Frequently Asked Questions

Free shipping means customers pay no delivery fee at checkout. Expand this FAQ to learn why this strategy improves your conversion rate.

Free shipping removes buyer hesitation during Black Friday. Expand to learn how this offer boosts sales and user satisfaction.

You can offer unconditional, threshold-based, or product-specific free shipping. Expand to explore which one suits your campaign goals.

Customers expect transparency, no surprise costs, and fast delivery. Expand to learn how to align your shipping offer with user expectations.

Similar Templates

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Exit Intent Popup

Exit Intent Coupon

Shopping Cart Abandon Coupon

Cyber Monday Exit Intent Coupon

Black Friday Cart Abandon Coupon

Newsletter Signup Form

How to Set Up Your Black Friday Free Shipping Coupon Popup

Set Up the Campaign Basics
Give your Capture campaign a title like "Free Shipping Black Friday Offer" or "Holiday Weekend Shipping Deal" to attract online shoppers. Enable email address collection to deliver your free shipping coupon code after users complete the form.
Customise the Design & Form Fields
Tailor your popup’s text, CTA button, and form fields to highlight the incentive. Recommended message:
“🎁 Get Free Shipping This Black Friday — Just Enter Your Email!”
Use contrasting colours to match your Black Friday sales branding. Include only essential fields like name and email address to streamline the user experience and improve your conversion rate.
➡ Learn How to Customise Your Capture's Design
Apply Targeting Rules & Triggers
Target users most likely to abandon their cart by using exit intent or scroll depth triggers. You can also:
- Show the popup on your checkout page or cart
- Delay it based on time on page or page count
- Use browser-level rules to exclude users who already claimed the offer
  ➡ See All Targeting Rules
  ➡ Browser Trigger Settings
Connect Your Email Provider
Link your preferred email marketing platform to send the coupon code and follow up during the holiday shopping season. This will help you build your email list and re-engage potential customers later.
➡ Connect Your Email Provider
Configure Admin Settings
In your campaign admin:
- Use the Campaign Key to create a unique tracking ID
- Set entry limits to restrict users from claiming the offer more than once
Preview, Test & Launch
Use Gleam’s preview mode to test your free shipping popup. Ensure coupon delivery, CTA button performance, and email collection are functioning correctly. Then launch it on your online store starting the day after Thanksgiving through Cyber Monday to maximise conversions.

This Capture strategy is ideal for online retailers, small businesses, and ecommerce brands looking to reduce cart abandonment rates and boost sales during the Black Friday sales weekend.