What Should I Put on a Custom 404 Error Page?
Include helpful links, a friendly message, and a lead capture tool or offer.
Your custom 404 error page should reflect your brand and give users a reason to stay. Add helpful links to other content, an embedded contact form, or a promotional CTA. Use this 404 Capture template to turn your error page into a conversion point without coding.
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Can I Use This Capture to Grow My Email List?
Yes! Cart popups collect emails and convert leads into future sales opportunities. Click to see how to combine list building with abandonment recovery.