What Should I Put on a Custom 404 Error Page?

Tell people the page isn't there, then get them somewhere useful fast.

• A plain message ("We can't find that page") that doesn't blame the visitor
• A search box, plus links to your homepage and your most-visited pages
• The same header, navigation and design as the rest of your site
• One next step, like a newsletter signup or a discount on a first order

A Gleam Capture can add that next step without a developer:

1. Create a Capture, or start from the 404 Page template.
2. In its rules, add a Selector rule that matches an element only your 404 page has, such as its heading. (A 404 usually keeps the broken URL, so a URL rule won't catch every one.) The Selector rule is on the Business Plan and above.
3. Test it on a made-up URL in a private window.

Keep an eye on which URLs land people there. If an old URL still gets traffic, a redirect fixes it for good.